Case study · Luxury beauty

Iloushé

A platform site for a luxury beauty brand, holistic and plant-based: a showroom, collections and membership.

What it isA luxury beauty platform
What Olouve buildsThe platform site
StatusLive at iloushe.com
The client

Beauty, holistic and plant-based.

Iloushé is a luxury beauty brand. Its platform brings a curated showroom, collections and membership together under one cinematic look. The site is in English.

The Iloushé about page
  • Iloushé

    The wordmark

    Soft, iridescent letters on ink.

  • The colors

    Ink, charcoal and ivory.

  • AaIloushé

    The fonts

    A soft, elegant font for headlines, with a clean, simple one for text.

What Olouve built

A platform that feels like a private salon.

Real pages from the live site, piece by piece.

  • The Iloushé home page
    Live

    A homepage in chapters

    A cinematic homepage that opens chapter by chapter, plus the marketing pages around it.

  • The Iloushé collections page
    Live

    A showroom and collections

    A curated showroom, with collections to browse.

  • The Iloushé membership page
    Live

    Membership

    Three ways to belong: Complimentary, Member and Private.

  • In progress

    The dashboard

    The brand's own back office, with a client list and a calendar.

Where it stands

Live now at iloushe.com.

The homepage, collections, membership and the rest of the public site are live at iloushe.com. The brand's own dashboard is still in progress.

  1. Homepage and marketing pagesDone
  2. Showroom, collections and membershipLive
  3. Goes online at iloushe.comDone
  4. The brand's dashboardNow
  5. Iloushé Apparel shopPlanned

What's next

  • The dashboard

    The brand's own back office, with a client list and a calendar.

  • Iloushé Apparel

    An online shop for Iloushé Apparel, once the products and supplier are chosen.

The next project

Your project could be next.

Tell us what you need. We build it, and we keep it running.

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