What to put on your homepage
Your homepage is the first page most visitors see, and it has a few seconds to answer one question: can this business help me? This guide lists what to put on it, from the top of the page to the bottom.
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Tap each one when you have done it.
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Start with a clear top line
Say what you do, for whom and where, in one sentence. For example: "We clean homes and offices in Brooklyn." Visitors should know they are in the right place without scrolling.
Show one main action
Pick the one thing you most want people to do, such as call, book or ask for a price, and give it a big button near the top. Repeat the same button lower on the page.
Add real photos and proof
Show your real work, your real place and your real face. Add two or three short reviews, and the names of places you have served, if your customers agree.
List your services in plain words
Give each main service a short line that says what it is and who it helps. Link each one to its own page, so people can read more only when they want to.
End with your details
Close the page with your hours, your address, your phone number and a short form. Someone who read to the bottom is ready to reach you, so make it easy.
Try this Test the page on your phone with one hand.
Picture this
Picture a barbershop owner named Dario. His new homepage opens with "Fades, lineups and beards in Newark", a Book now button, six photos of his cuts, three reviews and his hours at the bottom. A new client can pick a time in less than a minute.
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