What to put on your About page
For many visitors, the About page is the page that decides whether they trust you. This guide shows what to put on it, in plain words, so a stranger feels they already know you.
Show a real face
Put a clear photo of you, or of your team, at the top. People hire people. A friendly photo taken in your own place says more than any slogan.
Try this Ask a friend to take it near a window, with your phone.
Say why you do this work
Write two or three sentences about how you started and what you care about. For example: "I started cleaning homes after helping my neighbors, and I still treat every home like my own."
Say who you help and where
Name the kind of customer you serve and the towns or neighborhoods you cover. A visitor should know in a few seconds if you are the right fit.
Add proof that is easy to check
Add a few facts a visitor can check: how long you have worked, the licenses you hold, the places you have served and one or two short reviews. Never add a claim that you cannot prove.
End with a way to reach you
Close the page with one clear next step, such as a Call button or a short form. Someone who read your story is ready to talk.
Picture this
Picture a tax preparer named Jean. His About page has a photo of him at his desk, three sentences about why he started, the languages he speaks with clients and a button to ask for a visit. New clients tell him that they felt they already knew him.
Do this today
Tap each one when you have done it.
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