How to write your Google business description
The description on your Google Business Profile is a short text that tells people, and Google, what your business does. This guide shows how to write one in a few minutes, with a simple pattern you can copy.
Start with what you do and where
Open with one clear sentence: "We clean homes and offices in Newark and nearby towns." Use the words a customer would type into a search box.
List your main services
Name your three or four main services in plain words. Do not stuff the text with long lists of keywords, because it reads badly and Google may ignore it.
Say what makes you a good choice
Add one true fact that helps: the languages you speak, how long you have worked, or that customers see a price before they pay. Only write what you can prove.
End with a next step
Finish with a short invitation: "Call us or ask for a free quote at our website." Do not put a web address or phone number inside the description if Google's rules do not allow it, because there are separate fields for those.
Follow Google's rules
The description has a length limit, so write it in about 700 characters or fewer. Do not use ALL CAPS, special offers, prices that may change or links. Read Google's current rules before you save.
Picture this
Picture a caterer named Rose. Her description says: "We cook for weddings, birthdays and church events in Miami. We speak English and Kreyòl, and you see the menu and the price before you decide. Ask for a free quote on our website." It is short, true and clear.
Do this today
Tap each one when you have done it.
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