How to explain your prices to customers
Customers trust a business that explains its prices clearly. This guide shows how to talk about your prices on your website and in person, so fewer people leave because of a surprise.
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Show a price or a starting price
If you can, show your prices. If every job is different, show a starting price, such as "Haircuts from $30", and say what changes the price. People who see a number feel safer asking the next question.
Say what is included
Write what the price covers in one or two plain sentences. A visitor who knows exactly what they get can compare you fairly with someone else.
Name the extra costs early
Tell people about costs that come later, such as delivery, materials or monthly fees, before they say yes. A cost that surprises a customer later hurts trust more than a higher price said up front.
Answer "how much?" in one friendly line
Practice a short answer you can say or send: "It starts at $30, and I will give you the exact price once I know what you need. May I ask a few questions?"
It starts at $30, and I will give you the exact price once I know what you need.
Make paying simple
Say which ways of paying you accept and when payment is due. If a job is large, split it into two or three parts, so a customer can say yes without a big step.
Picture this
Picture how we do it. Our website prices are on the Prices page, starting at $350 for Starter, plus a $100 launch fee, and we explain the hosting and web address costs before anyone pays. Visitors do not have to guess, so they ask better questions.
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