How to choose a web address for your business
Your web address (also called a domain) is the street address of your website, and it is hard to change later. This guide helps you choose a good one and register it in your own name.
Keep it short and easy to say
Pick a name that someone can say over the phone and spell on the first try. Avoid hyphens, numbers and long phrases, because people forget them.
Match your business name
The best address is your business name, such as yourbusiness.com. If it is taken, add your town or your kind of work, for example yourbusinessmiami.com, instead of changing the spelling.
Choose .com when you can
A .com is the ending most people expect, and it costs about $10–$25 a year. Other endings can work, but customers may type .com by habit and land somewhere else.
Register it in your own name
Register the address in your name and with your email, and keep the login in your password manager. If a builder registers it for you, ask them to put you down as the owner. An address you do not control can be lost.
Try this Turn on auto-renew, so you never lose it by forgetting a date.
Use it everywhere
Put the same address on your website, your business email, your cards, your signs and your social pages. A web address works best when customers see it again and again.
Picture this
Picture a daycare director named Esther. Her first choice was taken, so she added her town to the name and registered it herself. We set up accounts and a web address in the owner's name for $197 once, so nobody else can take it away.
Do this today
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