Do I need a website if I already have Facebook?
A Facebook page is a good start, but it is not the same as a website. This guide explains what each one does well, so you can decide what your business needs next.
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Tap each one when you have done it.
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Remember that a social page is rented space
Think of a Facebook page as a stall inside someone else's market. The market sets the rules, can change the layout and can close your stall. A website is your own shop on your own street, and you decide how it looks.
Try this Ask yourself: if my page disappeared tomorrow, how would customers find me?
Be where people search
Many people search on Google before they pick a business. A website can show up in those searches with your services, your area and your hours. A social page is harder to find for someone who does not already follow you.
Put your answers in one place
People ask the same things again and again: your hours, your prices, your address and how to book. A website answers them on one page, so you spend less time repeating yourself in messages.
Show that you are a real business
A website with your name, your photos and a clear way to reach you shows that your business is steady. Many customers, and many banks and partners, look for one before they trust a new name.
Use both, and link them together
You do not have to leave Facebook. Keep posting there, and put your website link in your bio and your posts. Social pages bring people in, and the website turns them into customers.
Try this Put your website link in the first line of every bio.
Picture this
Picture a hair braider named Claudine who only used Instagram. Customers kept asking her prices in messages. She added a website with her prices and a booking form, and she put the link in her bio. Now the first message people send her is the day they want.
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